Gabriela Alves Werb
PhD Candidate and Quantitative Researcher
Gabriela Alves Werb is a quantitative researcher and a Ph.D. candidate at the Goethe University Frankfurt within the structured doctoral program of the Graduate School of Economics, Finance, and Management (GSEFM). She holds a M.Sc. degree in Quantitative Management from GSEFM (Germany) and a degree in Production Engineering from PUC-Rio (Brazil).
She started her career at IBM (2007-2011), where she dedicated herself to financial sales, financial analysis, controlling, pricing and process improvement. In 2011, she joined the consulting firm Hays, where she worked for more than three years. She initially led projects in the Engineering & Manufacturing sector and later led and restructured the Oil & Gas business division in Brazil.
Gabriela Alves Werb's current research lies in the interface among marketing, finance and information systems. She is particularly interested in understanding how marketing activities may create novel risk exposures for firms, investors and customers. Her teaching focuses on machine learning methods and their application to solve substantive problems in several disciplines, including marketing.
In her free time, she volunteers for social projects that promote the integration of immigrant children and young adults through education and empower girls and young women.
Search Engine Analytics
Digital Marketing Strategy
Time Series Analysis
Monte Carlo Methods
Goethe University Frankfurt (2016 - Current)
Quantitative Researcher / Ph.D. Candidate
Recruitment Consultant - Head of Oil & Gas Brazil
Recruitment Consultant - Engineering & Manufacturing
Senior Pricing Analyst – Spanish South America
Financial Analyst - Latin America
Junior Financial Planning Analyst - Mexico and Brazil
Graduate School of Economics, Finance, and Management (GSEFM) (2015 - Current)
Ph.D. in Management
Graduate School of Economics, Finance, and Management (GSEFM) (2019)
M.Sc. in Quantitative Management
Pontifícia Universidade Católica Rio de Janeiro (PUC-Rio) (2009)
PUC-Rio is the third best university in Brazil and the fourth best in Latin America (Times Higher Education, 2019)
• Portuguese: Native
• English: Fluent
• German: Fluent
• Spanish: Limited working proficiency