Gabriela Alves Werb

PhD Candidate and Quantitative Researcher


Gabriela Alves Werb is a quantitative researcher and a Ph.D. candidate at the Goethe University Frankfurt within the structured doctoral program of the Graduate School of Economics, Finance, and Management (GSEFM). She holds a M.Sc. degree in Quantitative Management from GSEFM (Germany) and a degree in Production Engineering from PUC-Rio (Brazil).

She started her career at IBM (2007-2011), where she dedicated herself to financial sales, financial analysis, controlling, pricing and process improvement. In 2011, she joined the consulting firm Hays, where she worked for more than three years. She initially led projects in the Engineering & Manufacturing sector and later led and restructured the Oil & Gas business division in Brazil.

Gabriela Alves Werb's current research lies in the interface among marketing, finance and information systems. She is particularly interested in understanding how marketing activities may create novel risk exposures for firms, investors and customers. Her teaching focuses on machine learning methods and their application to solve substantive problems in several disciplines, including marketing.

In her free time, she volunteers for social projects that promote the integration of immigrant children and young adults through education and empower girls and young women.

Substantive Interests

Market-Based Assets

Non-Financial Risks

Stock Markets

Search Engine Analytics

Online Marketplaces

Digital Marketing Strategy

User-Generated Content

Methodological Interests

Machine Learning

Time Series Analysis

Natural Experiments

Monte Carlo Methods

Textual Analysis

Deep Learning

Advanced Econometrics

Work Experience


Goethe University Frankfurt (2016 - Current)

Quantitative Researcher / Ph.D. Candidate

Hays (2011-2014)

Recruitment Consultant - Head of Oil & Gas Brazil

Recruitment Consultant - Engineering & Manufacturing

IBM (2007-2011)

Senior Pricing Analyst – Spanish South America

Financial Analyst - Latin America

Junior Financial Planning Analyst - Mexico and Brazil

Sales Intern

Graduate School of Economics, Finance, and Management (GSEFM) (2015 - Current)

Ph.D. in Management

Graduate School of Economics, Finance, and Management (GSEFM) (2019)

M.Sc. in Quantitative Management

Pontifícia Universidade Católica Rio de Janeiro (PUC-Rio) (2009)

Production Engineering

PUC-Rio is the third best university in Brazil and the fourth best in Latin America (Times Higher Education, 2019)


Portuguese: Native

English: Fluent

German: Fluent

Spanish: Limited working proficiency